Most of the mobile consumers in the US can’t imagine life without a smartphone. 75% of those ages 25 to 34 and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. 89% of respondents indicated that they first looked at their phones within an hour of …
Mobile technology enables us to access limitless goods and services, connected devices and digital experiences at any point and time. Mobile is replacing the desktop as the primary mean of online access in the home. Mobile represents almost 2 out of every 3 digital media minutes. Mobile also is changing how people shop. It will …
“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …
The continued year over year growth in online shopping has been fueled by new technologies and a new generation of consumers who want greater convenience, value, options and better prices. That affected the online shoppers’ behaviors. In the US, online shoppers are creating a new retail landscape. Find out insights into the US online shoppers’ behaviors …
Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …
Millennials are the largest generation; possess a significant buying power that marketers are appropriately paying attention to. More importantly, women of this generation. They’re demonstrating significant spending power – more so than any other demographic. If you are not focusing on this generation and the female sub-set of it, then count yourself among those who …
Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …
The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …
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