Digital Marketing Researches & Reports

Wellness, according to the Global Wellness Institute, is defined as the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health. So, what is the difference between health and wellness? Shortly, wellness is the state of living a healthy lifestyle, however, health is a state of being and it refers …

Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …

FinTech facilitates financial transactions for both individuals and businesses, making them more accessible and generally less expensive, and while younger consumers are more likely to use digital financial tools like money transfer services as well as payment apps, older consumers have witnessed the fastest adoption of these services during the pandemic, bringing a larger financial chance to the space with larger transaction sizes.   In this report on fintech trends, we …

Everything shifted with the COVID-19 pandemic, including customers’ plans and shopping behaviors, which in turn has shifted the 2020 and 2021 eCommerce market greatly along with the typical consumer journey. Without further ado, let’s go through this MENA eCommerce statistics report. The MENA Market in Numbers The Middle East and North Africa region has always …

Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …

Social media use in the Middle East has reached its peak, especially in countries such as the UAE. which recorded the highest social media penetration ever estimated at 99% in 2018. Saudi Arabia also recorded the highest year-over-year growth in the number of social media users with a rate of 32%. All these indicators and …

Influencers play a huge part in marketing campaigns nowadays, and the question that is asked the most is “how much should influencers get paid?” However, there was very little influencer compensation data available. This report highlights the most important points about influencer compensation and you will no longer have to worry about the right amount …

Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …