An incredible number of internet users in India totaled 300 million users in 2016 and another 200 million Indians set to join by 2017. This enormous number of internet users in India besides the evolution of digital technology provides a fertile environment for marketers. Definitely, there are challenges faced India marketers in strategizing and executing …
Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …
Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …
Advertiser investment in digital marketing still keeps growing year-over-year, including for the major channels of display: Paid search, social media, display, & organic search shows high rates of performance. Read the below indicators to gain the performance insights of major industry players like Google, Facebook, Microsoft, and Yahoo: Google ad spend, and Google click traffic has …
Marketers should pay attention not to focus too much on the tools they use, but rather what they can achieve using those tools. Lately, the world of digital marketing is witnessing a quick change in Paid ways, search, influencers, conversational technologies. B2B in algorithms across key social platforms to new evolutions in IoT and Virtual …
Digital has a key role to play in addressing some of the most pressing challenges facing the middle east region—from food security and water wastage to ensuring security in countries. As countries across the region develop and roll-out ever broader digital strategies, the following 5 trends will play a vital role in unleashing innovation and …
The online behavior changes constantly, and the views of both users and non-users adjust as technology emerges, and then thrives, fades away, or morphs in new directions. The primary focus of this study is the ongoing evolution of digital technology and how internet users and non-users of Americans adapt to these developments, exploring their views, …
Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search …
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