Fashion has always been a hotbed for innovation and today, tech is transforming fashion at a faster pace than ever. In the same context, Americans become more likely to shop online for clothing, footwear & cosmetics. So, whether you’re a business professional in such industries in the US, or simply someone trying to come to grips …
In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need …
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …
A survey conducted by Pew Research Center on the American adults revealed that Facebook and YouTube dominate the social media landscape in 2018, as they’re the most used social media platforms by them. Read the below points to find out more about the social media use in the USA in 2018: 68% of American adults …
“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs. Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries: An Overview of …
Year over year, more and more Americans become connected to the internet than ever before, although the differences between those with use and those without. Just as with differences in use, variation in the ways that Americans were connecting online and also the frequency of their use remained prevalent as well. Explore all you need …
Mobile has become an integral part of American consumers’ lives. According to a study conducted by Deloitte, three-quarters of those ages 25 to 34 in the US, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. Mobile commerce worldwide also is growing year-over-year because research …
Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online? 52.1% of shoppers in the US claimed that …
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