Today’s estimated African population of 1.1 billion represents about 15% of the world’s total. The gross national income (GNI) per capita in Africa is about one quarter of the world average gross national income and the total international B2C trade from Africa and the entire Middle East region represented only about 2.2% of the world’s …
MENA, Africa, Central Europe, and India combined represent only 2.5% of the global e-commerce market, indicating the tremendous growth opportunity in the region. By focusing on the MENA region, it must be noted in the following: MENA e-commerce market grew by 23% in 2015 to reach a total size of $39B, and it’s expected to …
Mobile sales on Black Friday 2016 increased by 50% vs. 2015 in the US, while In China, Singles Day 2016 showed double-digit YOY growth. And in France, more consumers than ever before made online purchases during the big January sales. 13,000+ advertisers & 17,500+ publishers respondents resize the below 6 trends of digital commerce in 2017: …
Back to school season is accompanied by a flood of excellent back-to-school sales. Parents search for the apparel, accessories and school supplies for their kids and retailers compete to introduce themselves to the right products and best deals to inspire action. These Key insights would help the USA marketers to maximize the results of their …
Online retail in the Middle East is growing as the percentage of daily online shoppers doubled from 6% in 2014 to 12% in 2015, but only a few people have credit cards so people in the Middle East with rate 80% prefer to use cash when they buy online. The main features of online retail …
E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those …
A survey based on over 12,000 Internet users in South Africa on their online shopping habits and uncovered the following key insights: 26% spend 5+ hours on the Internet on an average day. Both men and women shop online. 48% are 25-44 years old. 38% are accessing the Internet via a mobile phone and 29% are …
Consumers nowadays use multiple devices in the purchase journey – from searching and browsing to buying. So, retailers need to analyze consumer usage of the different devices during this journey. Read and recognize the state of cross-device commerce in the UK as mentioned below: 36% of all online transactions involved 2 or more devices. 37% …
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