Digital Marketing Researches & Reports

Brands are struggling to turn the terabytes of performance data they gather about their content, campaigns, and audiences into meaningful insights and actions, Marketing Performance Measurement (MPM) is the best-in-class practice of aggregating and analyzing marketing performance data across multiple channels (e.g., paid, owned, earned), this sophisticated process delivers a competitive advantage to brands by …

For an in-depth on the trends, channels, B2B Marketers tactics, and tools are prioritizing to drive pipeline performance in 2017 and beyond, read the below insights: The number of respondents who indicated their demand budget would decline increased from 8% last year to 13% this year. More than two-thirds of respondents indicated their demand Budgets …

There is an enormous growth in the digital video interest along with social spend. That makes marketers depend on digital video along with social platforms in advertising, however, there are some challenges agencies may face. Most of the agencies are focusing on their digital spend on mobile, digital video and paid social media: 24% of …

Search Engine Journal’s released its second annual survey on the global state of digital marketing to help marketers know how to work, what to spend and how to measure success via analyzing answers from more than 230 digital marketers. The report gives a closer look at how the digital marketing industry is changing and an overview of …

Most brands recognized the importance of data to their current and future marketing success, knowing where to start can feel overwhelming, via applying the results from 2017 marketing research study you’ll revolutionize your marketing strategies with data-driven approaches before their competitors do. The Key Findings of the 2017 Data-Driven Marketing Report: No surprise that 92% …

Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …

There are three dominant formats across all devices in the European video advertising market. These formats dominate in terms of current usage, trends and ROI across the industry with little variation between advertisers, agencies, and publishers. The following points produce a glance at the European video Ads formats in 2017: There are 3 dominant formats …

A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of …