Engaging the customer to enhance the shopping experience through personalization and relevance is the key factor to winning and keeping customers. Of course, it’s not surprising that meeting the expectations of today’s customers has become extremely challenging. Besides that, the networks in the past were unreliable, slow and expensive, but today’s networks are robust, reliable and resilient network technology. …
Nearly 3 in 4 marketing leaders reported that their organizations have a digital marketing strategy and over one-third of their budgets go to digital efforts. Find out more about the digital marketing strategies and plans of the US marketing leaders: Budget & Priorities of Digital Marketing in the USA The vast majority of respondents (80%) …
Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …
The last decade has seen an explosion in delivering and managing healthcare. Many innovations have been made possible due to the breakthrough in the field of software sciences and other technologies. Find out more about the state of digital marketing in healthcare in 2017: Websites were the top digital marketing method used at the hospitals’ …
Marketing at many product companies is divided into brand & trade. “Brand Marketing” is all about telling the story of the product and building awareness & demand. “Trade marketing” focuses on sealing the deal with shoppers depending on many ways. Get a better understanding of how marketers are adapting trade tactics & budgeting in an …
eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …
Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …
TrackMaven introduces the 2017 digital marketing analytics, including social media performance, blog performance, public relations performance, and website health metrics of 12 months from over 700 leading businesses. The big-picture trends in digital marketing effectiveness today: Businesses in higher education, finance and insurance, and construction products brands industries rank in the top 50th percentile for both …
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