In recent years, there has been a considerable increase in the number of people accessing the news via online platforms, especially among younger audiences. This shift has many implications for news consumers, in particular, the increasing role played by non-specialized organizations and services, such as apps and social media platforms.
There is a wide range of platforms and sources for consuming news on smartphone, including social media, news aggregators, or news-specific apps, but the ‘newsfeed’ format is present across almost all.
These continuous streams of news offered what felt to internet users like unlimited content to consume and their design tended towards keeping respondents in-app, for example opening links to articles and videos within the app.
A Figure Shows the News Consumers Demographics, 2019.
Methodology:
This report draws insights from GlobalWebIndex’s Q4 2018 wave of research across 45 countries, with a global sample of 138,962 respondents.
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