Digital Marketing Researches & Reports

The Mobile Economy 2018 | GSMA Intelligence

Mobile Marketing | Global

Mobile has a greater reach than any other technology, with over 5 billion people were connected to mobile services in 2017. The number of unique mobile subscribers worldwide is expected to reach 5.9 billion by 2025, equivalent to 71% of the world’s population. Mobile internet adoption will increasingly become the key metric, with 3.3 billion mobile internet users in 2017 and the number is expected to hit the 5 billion by 2025.

Mobile Industry Worldwide – An Overview

  • In 2017, 3.7 billion out of 5 billion people connected to mobile services were in the developing markets.
  • The mobile subscriber penetration accounted for 66% in 2017 and will reach 71% in 2025.
  • The unique mobile subscriber penetration reached its peak in Europe (85%), North America (84%) and CIS region (80%).
  • At the countries level, Russia has the highest mobile penetration (90%), followed by the US (86%) and China (85%).
  • In terms of smartphone adaption, it’s expected to grow by 20% points globally between 2017 and 2025, and there will be 77% of mobile connections will be operated on smartphones.
  • Just 29% of connections in 2017 were on 4G, but by 2019 4G will become the lead mobile network technology in 2019 (at more than 3 billion).
  • 5G adoption will also hold 1.2 billion, equivalent to 14% of the world’s connections.
  • The number of IoT connections will increase more than threefold worldwide between 2017 and 2025, reaching 25 billion.
The Mobile Economy 2018 | GSMA Intelligence 1 | Digital Marketing Community

A Map Shows the Unique Mobile Subscriber Penetration (2017-2025)

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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