Brands are struggling to turn the terabytes of performance data they gather about their content, campaigns, and audiences into meaningful insights and actions, Marketing Performance Measurement (MPM) is the best-in-class practice of aggregating and analyzing marketing performance data across multiple channels (e.g., paid, owned, earned), this sophisticated process delivers a competitive advantage to brands by quickly identify meaningful insights that improve marketing performance.
A total of 252 digital marketers at leading brands (from Fortune 500 companies) across a variety of industries completed the 2017 online survey conducted by Brand Innovators, in conjunction with Origami Logic. From the respondents, 15 % were senior level (SVP level or above), 58 % were VP/director/manager level, and 27 % were other. Most of the companies surveyed spend less than $10 million on marketing.
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