A Note from Quill and Carney

As marketers, our effectiveness relies on our capacity to anticipate and adjust to the swiftly evolving consumer landscape. In a post-2020 world, establishing connections between brands and customers is paramount. Consumers seek enduring relationships with brands that resonate with their values, comprehend their individuality, and involve them in co-creating experiences.

Meeting these expectations presents challenges, but fortunately, we now have innovative tools and strategies at our disposal. As we embark on 2024, investing in content marketing becomes imperative for brands aspiring to expand. Brands that cater to the personalized needs and preferences of their audience are not merely destined for success; they are poised to set the standard for customer engagement and retention.

Across various marketing platforms—from podcasts and social media to newsletters and videos—our 2024 Marketing Trends Report is poised to equip you and your team with insights into emerging marketing opportunities and channels for exploration in the coming year.

2023 in Review: Stats All Marketers Should Know

AI in Marketing:

• 64% of businesses foresee AI enhancing productivity.
• 67% of users express a preference for ChatGPT over traditional search engines.
• AI adoption surged by 250% in 2023.
• 88% of marketers deem AI adoption crucial for competitiveness and meeting customer expectations.
• Facebook witnessed a 15% rise in Reels watch time with AI recommendations.

Content Marketing:

• 73% of marketers deem content marketing pivotal to their overall strategy.
• Content marketing costs 62% less than traditional methods yet generates three times as many leads.
• Purchasing a link averages $361.44 compared to $77.80 for a guest post.
• Businesses with blogs generate 67% more leads monthly.
• 54% of businesses will boost content marketing budgets this year.

Podcasts:

• On-demand audio consumption surpasses live audio for the first time in the U.S.
• Podcast listeners exhibit similar interest in branded and celebrity shows.
• A majority of podcast listeners hold decision-making roles.
• Over 84% of brands anticipate video integration in future podcast strategies.

Video:

• Video will constitute over 80% of global internet traffic by 2024.
• Product videos can spike sales by over 140%.
• More than 80% of marketers utilize video as a content tool.
• 85% of companies incorporate video in their podcasts.

Social Media:

• Over 93% of internet users engage with social media.
• Global users spend an average of 2 hours and 28 minutes daily on social platforms.
• Women aged 16 to 24 are the most active social media users, spending 3 hours and 10 minutes daily.
• Users typically access 7 different social platforms monthly.

Email Marketing:

• 99% of users check their email daily.
• Email newsletters are deemed crucial by 90% of B2B marketers.
• Segmented email campaigns drive over 75% of email ROI.
• Mobile devices account for 40% of opened emails.

Challenges Marketers Face

Proving the return on investment (ROI) in marketing activities is a multifaceted challenge, especially in the context of multi-channel campaigns. Approximately 40% of marketers struggle with attributing conversions to specific strategies. Moreover, only three out of five marketers feel confident in the effectiveness of their overall strategy, highlighting a gap in achieving desired returns and impact.

Audience attention has dwindled significantly over the years, with our collective attention span now averaging a mere 47 seconds, a sharp decline from 2.5 minutes in the early 2000s. This decline in attention span coincides with the proliferation of information, leading to unprecedented levels of information overload.

Another obstacle faced by marketers is the scarcity of resources for media production. Surveys indicate that a substantial 43% of marketers cite the lack of in-house resources, including filming and editing capabilities, as a significant hurdle in leveraging video marketing. Additionally, 40% identify insufficient budget allocation for video creation as their primary barrier.

The increasing integration of artificial intelligence (AI) across various business activities, such as customer support and image editing, underscores its indispensable role in modern marketing. However, this reliance on AI necessitates a reevaluation of authenticity in marketing endeavors. While AI offers promises of efficiency, marketers must navigate the delicate balance between leveraging AI capabilities and maintaining audience trust.

Despite marketers’ enthusiasm for AI-driven solutions, consumer sentiment reveals a notable level of skepticism. According to the Hootsuite Social Media Consumer 2024 Survey, 62% of consumers express reservations about engaging with and trusting content generated by AI applications. This finding underscores the importance of ensuring authenticity and transparency in AI-powered marketing initiatives to foster genuine audience connections and trust.

Continue your journey into insightful findings and valuable insights by delving deeper into our comprehensive report. Elevate your understanding of current trends and future prospects in marketing by downloading the full report now!

The Table of Contents of “2024 Marketing Trends Report” Report :

• A Note From Quill & Carney
• 2023 in Review: Stats All Marketers Should Know
• Challenges Marketers Face
• Opportunities: 2024 Trends
  • Hyper-Personalization
  • Brand Storytelling
  • Data-Driven Marketing
  • Zero-Click Content
  • AI in Marketing
• Channels
  • Branded Podcasts
  • Video Marketing
  • Community Marketing: Newsletters
  • Event Marketing
  • Conversational Marketing
  • Social Media Marketing
  • Programmatic Advertising
  • Interactive Content
• Conclusion: Selecting the Right Channels for Your Brand
• About Quill & Carney

Number of Pages:

• 43 pages

Pricing: 

• Free