“Ramadan” just like Christmas has become a season of increased consumerism and shopping. In Turkey, This holy month has its significant impact on retail sales and travel sales too. But what’s the effect of Ramadan on both retail and travel sales, when are the peak sales periods, what are the top performing retail sub-verticals, and how should marketers plan their travel campaigns for Ramadan?

Take a sneak peek at the main highlights that answered the previous questions and more:

Retail Sales in Turkey During Ramadan

• The average uplift of online retail sales and visitors during Ramadan recorded 5% on sales and 2% on visitors. The third week has the highest uplift in both sales and visitors.
• Consumer electronics and taxi service were the most product/service categories that Turkish shoppers purchase online during Ramadan with rates of 45% and 27%, respectively.
• Cash on delivery is the most preferred payment method for 59% of Turkish shoppers.
• 27% of shoppers in Turkey is making online purchases (or is considering to do so) with foreign retailers.

Traveling Behavior in Turkey During Ramadan

• 35% of Turkish shoppers are planning to travel during Eid celebrations, while 25% is planning to do so before Ramadan starts.
• More than 70% of Turkish shoppers purchase their travel tickets online on the airline website, travel agent or comparison site, or via the airline app.
• The average uplift in travel sales during Ramadan 2017 was 54% and 45% in travel visitors.

A Graph Shows the Retail & Fashion Sales Index During Ramadan 2017 in Turkey

Methodology:

Data is based on an analysis of over 9 million retail shopping transactions, and over 5.7 million travel sales bookings across desktop, smartphones & tablets from 59 major advertisers in Turkey. Mobile sales include sales via mobile websites & apps – both on smartphones & tablets.