Introduction

In today’s uncertain macro environment, marketers need to accomplish more with fewer resources, but a few key challenges remain:

First, consistently producing new content at scale is challenging.

Second, delivering that content to the right audience at the right time for maximum business impact is even tougher.

This is where AI becomes essential. As the marketing landscape evolves, advancements in tools and technologies like machine learning have emerged. Machine learning refers to systems and software that analyze historical data, identify patterns, develop solutions, and predict future outcomes. It powers platforms like Mailchimp, enabling marketers to create new audience segments, enhance message relevance, build personalized automation quickly, predict customer lifetime value, offer recommendations based on peer benchmarking, and much more.

However, while machine learning offers tremendous benefits, marketers still need a way to create content at scale. This is where generative AI steps in. Generative AI can produce entirely new content—text, images, audio, or video—based on existing data. Technologies like ChatGPT and DALL-E use prompts to generate relevant content.

By combining the audience segmentation and data analysis capabilities of machine learning with the content creation power of generative AI, marketers gain a powerful toolset. These technologies use insights about your business, customers, and industry to create automated content tailored to your brand and goals, delivering it to the right audience at the perfect time. All that’s left for marketers is to review, customize, and send, streamlining the content creation process.

To gain deeper insights, we partnered with Forrester to survey small business marketers about their priorities, challenges, and views on how AI can support their efforts.

Challenges

Here’s what they shared:

According to Forrester’s survey data, it’s evident that small business marketers encounter similar challenges, with four key ones standing out. Currently, the entire industry is abuzz with discussions about the various potential applications for AI—both now and in the future.

Challenge 01

Marketers report feeling pressured to provide personalized experiences. With increasing demands to offer a more tailored experience for their customers, they seek a simpler way to access insights that enhance engagement and drive better results.

“There are three key factors that explain these elevated expectations. First, customers expect companies to understand their unique needs and want a more personalized experience from the brands they interact with. Second, customers crave connected journeys with consistent interactions across all of their marketing channels. And third, customers have a strong desire to see more innovation from the companies they support— including better products and newer ways to 
 access those products.”
Michelle Taite
Chief Marketing Officer Intuit Mailchimp

• Introduction
• Challenges
• Content Creation
• Segmentation
• Automation
• Peer Benchmarking
• Conclusion

Number of Pages:

• 37 pages

Pricing: 

• Free