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We can see that fintech is a fast-growing industry and it serves both businesses and consumers in different ways. Moreover, it is expected by experts that the industry will exceed $300 billion globally by the end of 2022.
Here’s a chart of the fintech trends report that shows how Americans, not only the young, are adopting digital financial tools in droves:
When it comes to brand-new technology, older generations are usually much slower to adjust to a digital way of doing things.
In the case of online banking, however, it appears that growth has been remarkable even across the board.
Related Article: B2B Marketing Guide for 2020: Which Industries to Target
According to the fintech trends report, the great majority of smartphone owners in the United States consider it their most important device. Even after most of America’s out-of-home activities ceased in early 2020, consumers with larger screens turned to their phones for entertainment as well as, most importantly, shopping.
This isn’t a big discovery, given that a smartphone is required to navigate so many aspects of life nowadays.
The following chart is from the fintech trends report and it shows the percentage of e-commerce shoppers who shop online for goods on their mobile phones in the US:
For more insights, you can check the full fintech trends report here.
All figures in this report are drawn from GWI USA, GWI’s online research among internet users aged 16+ in the U.S. Because we conduct our research online, we represent the internet-using part of the U.S. population only. According to our own projections, 90% of the U.S. population aged 16+ are internet users.
GWI USA has been designed so that all questions are mobile-friendly. Respondents are therefore able to complete the survey via mobile, tablet, PC/desktop, or laptop/notebook. This means respondents take the same version of GWI USA regardless of the device they are using
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