Digital Marketing Researches & Reports

Fashion Flash Report: Wooing the New Generation of US Fashion Shoppers, 2016 | Criteo

E-Commerce & Retail | USA

More than 1,500 of US fashion shoppers were surveyed to provide insight into the demographics and psychographics behind their behaviors and trends.

  • 52% of American online fashion shoppers purchase using smartphones or tablets while 48% shop only on the desktop.
  • T-shirts, shirts, shoes, pants & accessories are the top 5 products purchased on the smartphone.
  • The top 5 products purchased on desktop/laptop and tablet are shoes, t-shirts, shirts, pants & accessories.
  • Fashion shoppers are more likely to use mobiles for purchasing in evening and desktop at day.
  • Fashion online shoppers that purchase on smartphones (Smartphonistas) account for nearly two-thirds (63%) of fashion buyers aged under 35 years.
  • Smartphonistas are more likely to share images of purchases on social networks (37% vs. 20% for desktop buyers).
  • 68% of fashion shoppers research new clothes on a smartphone.
  • 51% of fashion shoppers said they prefer purchasing on smartphones vs. other devices.
  • “Shop Hoppers” who have purchased from at least one new retailer in 2015 are 40% more likely than non-Shop Hoppers to be under 45.
Fashion Flash Report Wooing The New Generation of Fashion Shoppers 2016 Criteo

Figure Show The Most USed Devices to Purchase Clothes.


Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients. With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.

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