Facebook beat all expectations for the third quarter of 2017 and reported its best earnings ever although CEO “Mark Zuckerberg” pointed that they’re investing so much in security which will impact Facebook’ profitability in the future.

Here is a reviewing of the third quarter 2017 operational and other financial highlights of Facebook:

• Daily active users (DAUs): Reached 1.368 billion on average for September 2017 with an increase of 16% year-over-year.
• Monthly active users (MAUs): Reached 2.072 billion with an increase of 16% year-over-year.
• Total Facebook revenue: Increased to $10.328 million after $9.321 million with a total of $10.142 million is for advertising revenue only.
• Mobile advertising revenue: Figured nearly 88% of advertising revenue, up from nearly 84% of advertising revenue in the third quarter of 2016.
• Revenue by user geography: Achieved its highest rates in the US and Canada with $5.033 million out of $10.328 million.
• Advertising revenue by user geography: Achieved its highest rates in the US and Canada too with $4.912 million out of $10.142 million.
• Income from operations: Increased to $5.122 million this quarter after $4.401 million last quarter.
• Net income: Increased to $4.707 million after $3.894 million.

Graph Shows the Total Facebook Revenue for the Third Quarter of 2017