Facebook has hit a wall, showing mixed results in its Q2 2018 earnings. GDPR, Mark Zuckerberg’s testimony before Congress and more scandals appear to have contributed to Facebook’s weak user growth. Let’s cast a quick glance at the top line Facebook Q2 2018 Earnings results.
- Daily active users (DAUs) were 1.47 billion on average, with an increase of 11% year-over-year.
- Monthly active users (MAUs) were 2.23 billion as, with an increase of 11% year-over-year.
- Mobile advertising revenue accounted for nearly 91% of advertising revenue in the second quarter of 2018, up from approximately 87% of advertising revenue in the second quarter of 2017.
- Facebook revenue grew 42% year-over-year to $13.231 billion.
- Average revenue per user (ARPU) was $5.97.
- Capital expenditures were $3.46 billion.
A Graph Shows the Monthly Active Users of Facebook (MAUs) in the Second Quarter of 2018