INTRODUCTION

Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners with unique data to navigate the challenges of this uncertain year.

THE SIX VERTICALS

Though Taboola offers insights across more than 20 sectors, we’ve chosen to highlight six verticals that saw significant growth in Q2 2020 and are anticipated to continue their growth trajectory in the latter half of the year. This report will reveal key trends within these verticals, demonstrate how these insights can enhance your marketing efforts, and offer predictions for the rest of 2020.

The data presented spans 90 days beginning May 15th, a time when readership figures began to normalize on our platform following the initial COVID-19 surge from March to early May. Our goal is to present data reflective of consumer behavior as Americans adjust to a “new normal.”

UNDERSTANDING & APPLYING TABOOLA DATA

Taboola’s integration with top publisher websites worldwide, including MSN, Bloomberg, NBC, ABC, and ESPN, places us in a unique position. Our network runs campaigns for tens of thousands of advertisers, combining readership trends and advertisement performance data.

This blend provides a real-time glimpse into the interests of users, covering topics, products, and keywords. This ongoing snapshot of user interests allows us to convert data points into practical insights for our marketers.

BEAUTY KEYWORDS & OVERALL TRAFFIC

BEAUTY

The beauty sector has consistently performed well on the Taboola network, with daily peaks reaching nearly 70 million page views (PVs) over the last 90 days. The most popular subjects within this vertical are skin and hair care.

SKIN

Analysis of trending topics indicates a shift towards content focused on long-term skin health solutions, with an emphasis on aging prevention, skin cancer, and acne management, rather than short-term cosmetic fixes or makeup tips previously observed. This subject saw over 15 million PVs in the last 90 days, marking a 27% increase in the latter half of this period compared to the first.

HAIR

With the closure of professional hair services, Americans have adapted to managing their hair care needs at home, including cutting, coloring, treating ingrown hairs, and finding waxing solutions. The demand for haircare advice and products has surged.

Additionally, the move to remote work and the frequency of video calls have amplified the desire to look presentable online. Interest in hair care topics soared to over 13 million PVs in the last 90 days, with an 83% increase observed in the most recent 45-day span compared to the preceding period.

PREDICTIONS FOR BEAUTY

An intriguing trend has been observed in the cosmetics sector this year. Interest in this topic reached its highest points around Memorial Day and Independence Day, coinciding with times when individuals anticipated in-person gatherings with friends and family. We foresee that this trend of increased cosmetics-related traffic surrounding significant occasions will persist for the remainder of the year.

The consistent interest in the beauty vertical suggests that it will maintain its robustness throughout the year, with a particular focus on self-care products and advice related to hair, nails, and skincare.

EDUCATION KEYWORDS & OVERALL TRAFFIC

EDUCATION

The education sector has garnered over 38 million page views (PVs), with daily averages reaching nearly half a million. We’ll delve into two noteworthy trends on the following page: school education and e-learning.

SCHOOL

There’s been a significant focus on education at all levels, from preschool to college. As spring concluded, discussions primarily centered on the drawbacks of online learning, affecting students’ college and job prospects (such as sports, extracurricular activities, grades, and internships) and their social growth (like social skills, and missing out on graduation and prom events).

With the approach of the new academic year, both parents and educators are closely monitoring governmental decisions, understanding these will significantly influence their schedules and the well-being of their families. This topic has seen over 112 million PVs in the last 90 days, with a 163% increase in the most recent 45 days.

E-LEARNING

The educational format this autumn will differ widely, ranging from full-time in-person attendance to a mix of physical and online classes, with some institutions choosing entirely remote learning. Students and parents are eagerly seeking advice on adapting to online education to ensure success this fall. Interest in this topic surged starting July 5th, with a 571% increase in PVs over the previous 45 days.

PREDICTIONS FOR EDUCATION

School essentials will transform this year. For those attending classes in person, hand sanitizers and face masks will join the list of standard school supplies like pens and paper. Meanwhile, for students learning remotely, creating a conducive learning environment at home becomes crucial, mirroring the shift to work-from-home setups.

Necessary investments include desks, headphones, reliable internet, and devices for video conferencing (such as laptops, tablets, or smartphones). There’s already been a notable uptick in interest in headphones (164%), laptops (7%), and face masks (22%).

Ready to delve deeper into the latest trends and insights in education? Click here to continue reading the full report and download your copy. Equip yourself with the knowledge to navigate the evolving educational landscape. Access the complete analysis now!

The Table of Contents of “LOOKING AHEAD: EXCLUSIVE DATA T HELP YOU MARKET WITH CONFIDENCE” Report :

• INTRODUCTION
• THE SIX VERTICALS
• UNDERSTANDING & APPLYING TABOOLA DATA
• BEAUTY KEYWORDS & OVERALL TRAFFIC
• PREDICTIONS FOR BEAUTY
• EDUCATION KEYWORDS & OVERALL TRAFFIC
• PREDICTIONS FOR EDUCATION
• ENTERTAINMENT KEYWORDS & OVERALL TRAFFIC
• PREDICTIONS FOR ENTERTAINMENT
• FINANCE KEYWORDS & OVERALL TRAFFIC
• PREDICTIONS FOR FINANCE
• HEALTH & FITNESS KEYWORDS & OVERALL TRAFFIC
• PREDICTIONS FOR HEALTH & FITNESS
• TECHNOLOGY KEYWORDS & OVERALL TRAFFIC
• PREDICTIONS FOR TECHNOLOGY

Number of Pages:

• 22 pages

Pricing: 

• Free