The internet use has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. This has lead to a growing number of online users and has raised the importance of e-commerce and online shopping. Therefore, AITI has commissioned its first e-commerce survey for consumers in Brunei Darussalam 2018 to understand their attitudes, behavior, and preferences towards e-commerce.

An Initial Glimpse of the E-commerce Survey for Consumers in Brunei:

• 76% of respondents are e-commerce users. Most of them aged from 18 to 44 years old.
• Time-saving and better prices are the top factors prompted in online purchases.
• The vast majority of online consumers purchased goods and services from a business entity (B2C).
• 33% of respondents shop online several times a month.

A Figure Shows the Frequency of Online Shopping in Brunei Darussalam in 2018

Content of “The Australian Online Shopping” Report:

• Definitions
• Executive Summary
• Introduction
• Methodology
• Respondents’ Demographics
• Findings
• Acronyms
• List of Figures
• Production Team
• Acknowledgments

Number of Pages:

• 25 Pages.

Pricing:

• Free.

Methodology:

Data is based on a total sample size of 1016 people responded in Brunei Darussalam within an age range of 18 to 65 years old. The margin of error on the results obtained was 3% with a confidence level of 95%.