Digital Commerce & Marketing Outlook, January 2017 | Criteo
E-Commerce & Retail | USA
Mobile sales on Black Friday 2016 increased by 50% vs. 2015 in the US, while In China, Singles Day 2016 showed double-digit YOY growth. And in France, more consumers than ever before made online purchases during the big January sales.
13,000+ advertisers & 17,500+ publishers respondents resize the below 6 trends of digital commerce in 2017:
- The AOV (Average Order Value) on mobile apps increased with a rate of 27% than desktop in Q2 2016 with a total of $127 million, so Consumers will use mobile to make high-value purchases.
- 5% of US digital buyers said they have purchased products from Amazon, that’s why retailers will seek opportunities to pool resources as they face increasing competition from Amazon.
- 47% of US and 34% of UK retailers said they’re using Product Listing Ads (PLAs) vs. Paid Search. So PLAs will emerge as a key channel for the customer.
A Graph Shows The Global Retail Mobile Average Order Value by Channel.
Criteo
Marketing & Advertising
Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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