Digital 2019 | We Are Social & Hootsuite
Consumer Behavior | Global
For the 8th year in a raw, We Are Social has released its “Digital 2019” report in a partnership with Hootsuite. With thousands of charts across more than 200 global and local reports, this year’s series is one of the most comprehensive and up-to-date studies of today’s connected world.
Let’s take a quick glance at the top line findings:
A Quick Glance at Internet Use in 2019
- 5.112 billion is the number of unique mobile users worldwide in 2019, with an increase of 2% than the last year.
- 4.388 billion is the number of active internet users in 2019, with an increase of 9.1% than the last year.
- Northern Europe (95%), Northern America (95%), and Western Europe (94%) dominate the highest internet penetration rates.
- Internet users, around the whole world, spend an average of 6 hours and 42 minutes online on a daily base.
A Figure Shows the Internet Users (2014 – 2019) With Year-on-year Change
A Quick Glance at Social Media Use in 2019
- 3.484 billion is the total number of active social media users in 2019, with an increase of 9% than the last year.
- 3.256 billion is the total number of active mobile social media users in 2019.
- Qatar and UAE have the highest social media penetration reached 99% in 2019, followed far by Taiwan (89%).
- Females are more likely than males to use social media networks.
- UAE has the highest rate of Facebook penetration (105%), while Turkey and Sweden have the highest rate of Instagram penetration (58% for both of them).
- Saudi Arabia grabbed the highest Twitter and Snapchat penetration (43% & 52%, respectively), while the Netherlands grabbed the highest LinkedIn penetration.
A Map Shows the Social Media Penetration by Region During Jan. 2019
A Quick Glance at Top E-commerce Stats in 2019
- 29% of the total worldwide population makes online purchases and/or pays bills online.
- 18% has a credit card, while only 4.4% has a mobile money account.
- 84% of internet users have searched online for a product or service to buy, compared to 75% who have already purchased online.
- Mobile is the most used device to make online shopping with a rate of 55%.
A Figure Shows the E-commerce Use Amongst Internet Users by Country
Number of Pages:
- 221 Pages
Pricing:
- Free
We Are Social
We Are Social. They are a global agency. They deliver world-class creative ideas with forward-thinking brands. We Are Social belief in people, not platforms and the power of social insight to drive business value. They call this social thinking. With an international team of over 700 and offices in New York, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Shanghai, Beijing and Sydney their mission is to put social thinking at the center of marketing. We Are Social work with clients including Adidas, Netflix, Google, HSBC, Renault and Audi on global, regional and local projects.
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