Digital Marketing Researches & Reports

PayPal Cross-Border Consumer Research 2016 | PayPal

E-Commerce & Retail | Global

Technology enables people to shop across borders, anywhere, anytime and via any device, so we need to identify the insights into how and why consumers shop cross-borders:

  • US and China are the biggest markets in terms of online spend, followed by Japan and the UK, while Argentina achieved the biggest annual growth rate in mobile commerce.
  • 54% of online shoppers in the UAE are shipping domestically, 37% are shopping domestically and cross-border, and 10% are shopping cross-borders only.
  • In Egypt 52% of online shoppers are shopping domestically, 40% are shopping domestically and cross-border, and 8% are shopping cross-borders only.
  • The highest incidence of cross-border online shoppers founded in Latin America (15%) and the Middle East (13%).
  • Clothing and footwear are the most popular category of cross-border purchases globally at a rate of 46%, followed by electronics with a rate of 29%.
  • The majority of the Middle East online shoppers prefers large global stores such as Amazon or eBay when they are purchasing from another country.
  • Consumers shop cross-border to find better prices and to access items not available in their countries.
  • 72% of online shoppers prefer to have a choice of whether to pay in local currency or in their own currency, while 61% are checking currency conversion rates before making purchases in foreign currencies.
PayPal Cross-Border Consumer Research Q3 2016

A Graph Shows The Devices Used For Cross-Border Shopping, 2016.


Financial services

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information. PayPal becomes a global leader in online payment solutions with more than 203 million accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global e-commerce by making payments possible across different locations, currencies, and languages. Located in San Jose, California, PayPal was founded in 1998.

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