Digital Marketing Researches & Reports

Beyond Mobile: State of Digital Commerce 2017 | Episerver

E-Commerce & Retail | UK

Smartphone plays an essential role in digital commerce; 65% of consumers in the UK using their phone to order food or purchase non-essential items. More than 1 in 5 do so on a weekly basis.

Find out how mobile devices are impacting the retail shopping experience for both consumers and high street brands:

  • 98% of the top 100 UK commerce sites provide mobile-friendly commerce online, only 64% have an iPhone app.
  • 32% of the top UK retailers don’t have a smartphone app for either iPhone or Android.
  • 66% of UK marketers don’t include mobile apps within their campaigns.
  • Third of consumers surveyed (32.5%) said that they would like to see one-hour delivery provided by marketers, followed by a mobile app to scan & skip queues (18.8%) and VR (18.5%).
  • The vast majority of UK adults (66%) use their mobile phones for browsing at home, 29.3% in public transport and 21.6% on the high street.
  • 93% of consumers won’t contact customer service if a site is slow to load.

Beyond Mobile State of Digital Commerce 2017 Episerver


Data were driven from 1,200 UK consumers, 100 professional marketers and 100 brands across 5 key sectors.


Founded in 1994, Episerver is a global cutting-edge software company creating cloud-based digital commerce, personalization, and content management technology. Episerver connects digital commerce and digital marketing in order to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and also predictive analytics in a single platform to work full-circle for businesses online.

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