More than 75 million students in MENA start their academic year in the first 10 days of September 2017. Back-to-School (BTS) season is the second largest moment for retail in the region.
- One-third of BTS shopping was driven by promotions.
- Parents’ purchases on BTS increased by 10% in 2017 compared to last year.
- School uniforms, stationery and lunch boxes are the top of BTS shopping categories for parents in MENA.
- There is a 12X growth of BTS searches on mobiles vs. desktops.
- Half of the parents in MENA bought known brands that are discounted when making new school purchases.
![Back to School Retail Opportunities in MENA, 2017 | Think With Google 1 | Digital Marketing Community Back to School Retail Opportunities in MENA, 2017 Google](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI4MzIiIGhlaWdodD0iMzQwIiB2aWV3Qm94PSIwIDAgODMyIDM0MCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=)
Graph Shows Some of Back to School Trends in MENA, 2017