Social media marketers are already at max capacity “I can’t keep up with it all—research, planning, content creation, analytics, and more. I’m burnt out,” shared one social media manager. These words likely resonate with many in the industry. Full-time social marketers report spending an average of 40 hours a week solely on social media management …
Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …
As we delve into the intricate world of digital interactions, social media trends stand out as a pivotal reflection of societal behaviors and preferences. In recent times, we’ve witnessed a significant evolution in these trends, signaling a transformative phase in how individuals engage with digital platforms. Time spent on social media The duration individuals spend …
Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …
Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …
This year almost everything has changed because of COVID-19. This social media marketing trends report provides the most important insights into the world of social media. From keynotes on how attitudes are changing to the very latest figures for social media engagement. Moreover, it is done with a particular focus on how COVID-19 is impacting …
Content marketing was born in the 1990s, however, in the 2010s, content marketing’s potential as an organic, value-add marketing strategy was realized. The question is what is in store for the 2020s. The answer lies in this 2020 state of content marketing report, keep on reading. eCommerce Platforms: It is obvious that eCommerce is the …
It is a vital key to know how to communicate with your target audience. As a marketer, it is significant to know how to reach your target audience and to engage with them to achieve your marketing goals. With more than 2 billion users of social media worldwide, social media can provide your company with …
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