LEVERAGING AI IN MARKETING As AI becomes more widely understood, its applications in marketing strategies are becoming clearer. But how are marketers currently leveraging AI, and how do they plan to invest in it in the coming year? To explore these questions, Ascend2 and our Research Partners conducted the “Leveraging AI in Marketing” survey. We …
DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …
Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …
Certain MENA markets are already facing their second wave of COVID-19 and numerous continue to be buffeted by the economic recession, recognizing new strategies for growth is necessary for brands. This year’s winners incorporate a variety of new ways that can help brands to build strong strategic frameworks that have growth baked in. Keep on …
There are a few questions in the marketing field that need to be answered, what separates successful marketing teams from the rest? what are the most successful marketers doing differently to achieve success? and how does your team stack up against others in the industry? This state of marketing report answers all the above questions, …
Content management is crucial for your firm as it helps you to increase efficiency, improve SEO ranking, besides developing a content marketing strategy by optimizing your meta descriptions. There are more benefits of content management. In light of that, you need to be aware of Content strategy as it is one of the main things …
As a marketer, one of your main goals is to reach your target audience and to make them familiar with your product/service. The basis on that, content creation plays a vital role because when you create content you provide important information to your audience besides attracting potential customers to your website and increasing engagement. B2C …
B2B marketers use content marketing as it is important to enhance conversions because it allows connecting and education leads and customers. Other than that, it encourages conversions by giving consumers the information they need to make their purchasing decision. The Top B2B Content Marketing Goals 2020 Content marketing is a set of strategies which are …
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