Embark on a journey through the evolving realm of digital advertising with our insightful report. Discover the trends, strategies, and transformative power that drive success in today’s dynamic landscape. Join us as we navigate the digital frontier together, unlocking new possibilities for strategic excellence. Key Suggestions Strategic Embrace of Social Media Platforms: As the majority …
We can’t deny that 2022 was a truly big year for digital advertising thanks to increased investments in connected TV, eCommerce ads, and investments in video, as well as the growing use of programmatic channels. A lot has happened in 2022, so in this report, we will see how things turned out and what some …
Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …
This report shows the impact of COVID-19 which was felt by large and small agencies across the globe. The survey results actually showed some interesting differences in the ways agencies were affected. Without further ado, let’s check the survey results. How Long Will The COVID-19 Impact Last? According to the survey, 57% of agencies are …
The world is facing a crisis nowadays due to the swift spread of COVID-19. It is obvious that there are a lot of industries and economies have been affected by COVID-19. There have been a lot of changes in our lives, students started remote learning as well as workers who started to work from home. …
COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …
AdStage has, finally, released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking the key metrics across all social media advertising channels. This edition of the social media benchmarks report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by …
In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
