Executive Summary Content is the essence of digital experiences. Without it, customers encounter blank screens, empty technical documents, and missing product videos, leaving a void in place of digital engagement. As customer experience (CX) channels and touchpoints multiply, so must the content that guides customers through their journeys. To meet this growing demand, content leaders …
CIOs and the tech team drive revenue growth by expanding and securing customer solutions, fostering product collaboration for new market entry, and enhancing growth through insights, automation, and algorithms. AI emerges as a pivotal technology in this growth strategy. CIOs play a crucial role in unifying technology strategies for marketing, sales, customer experience, digital, and …
Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …
Obviously, COVID-19 has an impact on every industry worldwide. It has even affected consumers’ behaviors. As reported, The COVID-19 outbreak has had a mixed impact on purchasing behavior and budgets. Without further ado, let’s get through this report of B2B buyer trends. COVID-19’S Impact on Purchasing Behavior: According to the B2B buyer trends report, slightly …
This state of sales report will show you how the role of sales is changing besides what defines success in the Age of the Customer. As companies ready for the intelligent marketplace of the future, successful sales teams are arming their representatives with smarter selling capabilities. Without further ado, let’s dive deep into the state …
There are many countries that have been struggling with the impact of COVID-19 in many aspects such as health, social, and economy. As we can see the world has changed in a blink of an eye, however, this report talks about Canadian shopping behavior and spending habits in light of the COVID-19 pandemic, and the …
Looking back at most innovations in our lives we can see that they all have a human side, and this is not new, obviously, innovations make people’s lives easier, more efficient, and definitely more enjoyable. Starting with the invention of the wheel to the smartphone you have, what actually inspires innovation is getting feedback from …
“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …
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