Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …
CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …
How to Utilize This Report: TIP #1: ENGAGE YOUR AUDIENCE by transforming the charts and insights into your own unique content. TIP #2: UNCOVER STRATEGIES, TACTICS, AND TRENDS that are proving successful for other marketers. TIP #3: ENHANCE YOUR STRATEGY by applying data that aligns with your business needs. This Survey Summary Report is part …
DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …
Under the Skin: uncovering the Secrets behind brand/agency Relationships The relationship between a brand and its agency is crucial for business growth. The right agency can drive significant growth by enhancing impact, fostering creative transformation, building audience loyalty, and more. However, several factors are changing this dynamic, including macroeconomic and market fluctuations, evolving needs and …
Picture a realm where consumers dictate the course. Gone are the days of CEOs solely steering the ship; consumers now wield the rudder, guiding brands toward personalized, rapid, and captivating interactions. 2024 heralds a flurry of trends set to reshape marketing landscapes. Drawing from expert perspectives and thorough data analysis, we offer comprehensive insights. Once …
In 2024, enterprise content marketers prioritize efficiency and outcomes. According to our survey of 333 enterprise marketers, key areas of focus include streamlining content creation processes, fostering collaboration, developing cohesive strategies, and establishing efficient workflows. They also emphasize personalized content journeys, SEO alignment, thought leadership, content repurposing, multimedia storytelling, video creation, and enhanced analytics for …
INTRODUCTION Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
