Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity.

The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before buying a product, while businesses that implemented an influencer campaign experienced a 520% boost in return on investment.

There are also a number of emerging trends that show how influencer marketing has changed over the years.

Let’s dig deeper into the current statistics and predictions that have the potential to shape the future of the influencer marketing industry.

2019 Key Influencer Marketing Statistics

• The past three years have seen a 1500% increase in Google searches for influencer marketing.
• Instagram takes the spot as the most popular platform for influencers.
• Seven out of 10 Instagram hashtags are branded.
• YouTube, Facebook, and Twitter are also among the widely used influencer platforms.
• 73% of marketers allocated a budget to launch an influencer marketing campaign.
• Nearly half of the 71% of marketers who believe that ambassadorship is an effective strategy has long-term partnerships with influencers.
• 25% of consumers will purchase a product recommended by someone with more than a million followers.
• Nearly 35% of marketers believe that influencer marketing is effective in enhancing brand credibility and reaching their target audience.
• Liquia data reports revealed that 71% of marketers adhere to the latest FTC regulations.
• 66% of influencers specialize in fashion, beauty, or lifestyle.

A Figure Shows the Share of Influencer Marketing in 16 Industry in 2019

Related Report: Influencer Marketing Benchmark Report: 2019

The Future of Influencer Marketing 2020

• Global spending on influencer marketing is expected to reach up to 10 billion in the next two years.
• More than 50% of marketers plan on incorporating influencer marketing into their marketing strategies.
• 35% of marketers believe that more brands will consider collaborating with micro-influencers in the near future.
• 42% of marketers stated that spotting fraudulent accounts with fake followers and engagement is their primary concern when implementing influencer campaigns.
• Instagram is more popular than ever, with 88% of influencers using the platform to engage with their followers.
• Instagram influencers use Stories to increase engagement and reach people who don’t follow them online.

The Future of Influencer Marketing 2020

Related Guide: The Ultimate Guide to Instagram Influencer Marketing

The Table of Contents of “2019 Influencer Marketing Stats & Trends” Infographic:

• Introduction
• Top Startup Failure Rate Statistics
• What is Influencer Marketing?
• How Influencers Use Social Media?
• How Can Marketers Profit From Influencers?
• The Power of Influencers
• How Consumers React to Influencers?
• The Future of Influencer Marketing
• Sources

Pricing:

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Methodology:

SmallBizGenius compiled data from accurate resources for an in-depth look at the influencer marketing landscape and presented them in an easy-to-digest infographic.