According to the Visa Retail Spending Monitor (RSM), holiday spending is expected to grow from 4% to 4.5% year-over-year and e-commerce should drive growth this holiday season as shoppers increasingly move toward online channels for their gifts, particularly mobile devices. E-commerce spending is also expected to grow by 17% in 2018.
A Figure Shows the Share of Consumers Planning to Shop in USA During Thanksgiving, Black Friday and Cyber Monday
Visa’s Retail Spending Monitor measures estimated historical performance of certain segments of the US economy across payment types. The Retail Spending Monitor is based on a sample of aggregated, depersonalized Visa transaction data analyzed utilizing a proprietary economic plus statistical model.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019