Digital Marketing Researches & Reports

2016 Enterprise Mobile Apps Report, Global | Adobe

Mobile Marketing | China

Many organizations are struggling to effectively deliver mobile applications to their employees and customers, selecting the right mobile development platform can be a critical decision.

Examine the progress, opportunities, and challenges organizations face when deploying enterprise mobile apps strategy in a five-country included the United States, Germany, United Kingdom, China, and India:

  • Most of the respondents said that the need for instant communication (55%) and the increasingly mobile workforce (54%) are driving the change in the enterprise mobile app industry.
  • 69% of company departments are using between 2 and 5 enterprise mobile apps, while only 27% are using more than 6 apps.
  • 67% of companies are using enterprise mobile apps for employee training, communication, and other uses.
  • 66% of respondents said that they have a rise in the number of employees using enterprise mobile apps in their department.
  • The majority of respondents assume their department will spend more investment in enterprise mobile apps compared to now.
  • Increased productivity, better communication & reduced costs are the top 3 advantages of enterprise mobile apps to departments using them.
  • 62% of departments believe it’s important to have their enterprise mobile app strategy be ahead of their competitors.
2016 Enterprise Mobile Apps Report, Global | Adobe 1 | Digital Marketing Community

A Figure Shows The Top Choices For The Biggest Win in Mobile Applications.


Data based on a 20-minute online quantitative survey conducted on July 25, 2016, until August 12, 2016. The survey targeted HR, sales, and marketing managers who work at organizations with 1,000+ employees and who have budget influence for their department in 5 countries including the US (500), Germany (250), UK (250), China (250), and India (250).

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

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