Tag: YouTube

Video is a powerful medium that allows companies/brands to make a human connection and tell their company/brand story in a format that is easily accessible to their audience, and tells customers who they are and how they can help them. It is an undeniable fact that people of all ages like to watch videos. Videos …

Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

With more than 1.9 billion logged-in global users every month, YouTube is at the heart of this boom. So, When it comes to YouTube, the answer is ‘yes. it’s one of the best marketing giants’ with 95% of YouTube ads are viewable, and the same number audible, compared to just 66% across the rest of …

Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …

Media-driven social platforms are the most common channel for consumers to follow influencers, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Although most consumers said that they find new influencers through recommendations from social media platforms, Consumers are frequently discovering new …

Social media updates are a constant in this era, with all companies adding new updates, services, and features to their platforms every day. These updates range in importance from the usual to experience altering. Though it is not a rule that every new addition to any social media platform has a major impact on your …

The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …