Tag: YouTube Ads

Why Digital Marketing Channels Are Crucial to B2B Growth Back in 2015, 89% of people researching B2B products used the internet, and that number has only grown with digital transformation. They’re using the internet in more ways, from search engines to social networks to videos. Every time a potential customer goes online to research a …

Growing your YouTube channel as a content creator can seem like a daunting task, with no one-size-fits-all solution and an overwhelming array of options to choose from. However, don’t despair – the right strategies can help you reach and surpass your YouTube channel growth goals and attract an even wider audience than ever before. Worth …

Launching a YouTube channel alongside your brand or even as its own brand to make money is a powerful path in 2021. Because making videos is now easier than ever, it takes a strategy to learn how to make your videos in a certain way that drives views and attracts the audience you want to …

YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. In light of Connected TV, and as explained by YouTube, ‘living room impressions’ will start to appear in YouTube Analytics from this week: …

Are you looking forward to utilizing YouTube’s Shorts video option in 2021? The social media platform’s TikTok-Esque ‘Shorts’ video feed is still in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. However, all users are able to …

YouTube shared an update on its work to reduce the spread of content that it terms “borderline” and also likens to “harmful misinformation” — videos that aren’t punishable per its Community Guidelines but brush up close to the line, such as conspiracy theories. While other content categories like music and entertainment are served according to …

YouTube CEO Susan Wojcicki was recently called onto stage to answer tough questions from the creator community at the platform’s first-ever Gaming Creator Summit. One hundred creators from around the world gathered at the end of October in Palm Springs for the three-day event.  YouTube’s creator summits are invite-only and the platform doesn’t generally release …

Google is enhancing the placement and visibility of Shopping ads on YouTube, the company announced Tuesday. In addition, Showcase Shopping ads are also appearing in other placements and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads.   This lets brands advertise their products and services right in the YouTube …