The FIFA World Cup is one of the world’s most exciting sporting events. Almost half of the internet users around the whole world watch the World Cup on TV or online. The GWI survey asked the World Cup audience a number of questions about their attitudes. Let’s take a sneak peek: 18% of internet users …
The 2018 FIFA World Cup is not just the world’s most exciting sporting event, but it’s also a massive business opportunity. Over four weeks, thirty-two national teams will battle it out in front of at least three billion excited fans who will spend more time online, watching TV, see more advertising and are more. In …