Tag: Women

Introduction A Decade of Progress in Corporate America, But the Work Must Continue After 10 years, the way forward for corporate America is clear: remain committed and continue driving change. Reflecting on the past decade, companies have made meaningful strides—there are more women in leadership roles, improved employee policies, and a growing focus on fostering …

In celebration of International Women’s Day (March 8th), Pinterest has launched a new Pinterest Shop collection that features a range of female-founded small businesses, and hundreds of products, all made and designed by women. Pinterest Shop Collection for International Women’s Day: In light of Pinterest Shop collection, Pinterest says: As explained by Pinterest: “Working women …

Millennials are the largest generation; possess a significant buying power that marketers are appropriately paying attention to. More importantly, women of this generation. They’re demonstrating significant spending power – more so than any other demographic. If you are not focusing on this generation and the female sub-set of it, then count yourself among those who …

Women in MENA are one of the most powerful customer segments as they are the main influencers when it comes to purchasing decisions relating to the household. To gain insights into the women purchasing attitudes, aspirations, lifestyles, and behaviors in MENA read the below 10 things: On average, 8 in 10 of women in MENA are …

86% of female internet users in MENA region are using social media. 3 quarters of them prefer to use YouTube more than any other platform, followed by Facebook (71%), Instagram (64%) and the Snapchat (59%). In terms of brand interaction, 39% of females internet users liked a brand on Facebook, 33% recommended a brand to …

The majority of women in MENA are internet users. 86% of them are social media users also. Almost all of Kuwaiti women have an access to the internet and completely all of Kuwaiti & Emiratis women are using social media. KSA ranks the second of women accessing the internet (97%), followed by UAE (95%), Lebanon …

As 86% of women in MENA use social media, 49% of them have interacted with their favorite brands on social media platforms. UAE women achieved the highest brand interaction with a rate of 79%, followed by Kuwait (72%), KSA (62%) and then Egypt (55%).

On average, 8 in 10 of women in MENA are responsible for carrying out shopping for their household as she is the person who understands her family’s needs. Egypt & KSA grabbed the highest rates (94% for Egypt & 93% for KSA). Kuwait ranked the 3rd with a rate of 91%, followed by UAE (89%) …