Tag: Web Traffic

INTRO: What exactly is headless commerce and why do we need it? In an age of uncertainty with rapidly evolving markets, shifting consumer habits, and an increasing number of channels, businesses need to be incredibly agile. They require a new ecommerce architecture that is nimble, scalable and reflects the complexity of the 21st-century shopping experience. …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …

With an installed base of over 2.1B subscribers worldwide across over 150 Tier 1 and Tier 2 fixed, mobile, WiFi, and satellite operators, Sandvine has launched its unparalleled annual report named ‘The Global Internet Phenomena Report’ which is the authoritative view on how applications are consuming the world’s internet bandwidth. This edition of the report …

“Pipeline influenced” was the top response for the first time as primary metric marketing departments were being measured on (32%), followed by MQLs/SALs (27%), total leads/inquiries (15%), accounts engaged (15%) while 1% only are measuring using the web traffic. These insights were conducted from December 2016 through early January 2017, and the report is based on responses from …