Researches
Changing Channels: Building a Smarter Streaming TV Strategy | WPROMOTE
Imagine it’s a Friday night, seeking entertainment. Rather than traditional channels, you’re likely exploring streaming services. TV dynamics are evolving, with more households embracing streaming over linear. For marketers, OTT presents a pivotal advertising avenue, but not without challenges. Understanding the shifting streaming landscape and consumer behavior is crucial. It’s not just about frequency and …
News
YouTube Adds Connected TV Data to YouTube Analytics, New Insight on Returning Viewers
YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. In light of Connected TV, and as explained by YouTube, ‘living room impressions’ will start to appear in YouTube Analytics from this week: …
Indicators
One-third of Disney+ Subscribers Think the Streaming Service Is Better Than Expected
It is reported that the current COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. Also, in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. Without further ado, let’s go through these traditional TV and streaming insights in 2020. The TV …
Researches
Insights 2020: Traditional TV and Streaming | AudienceProject
All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …
Indicators
The TV Movie Streaming Insights After COVID-19
Everyone’s habits have changed this year and especially during the COVID-19 lockdown, however, this infographic was made to show you the answers to some consumers and if they will continue to watch the platforms such as Disney+, Prime Video, Apple TV, Netflix, and Google Play, they adopted during the COVID-19 lockdown. Without further ado, let’s …
Indicators
Average Time Spent in the USA on Using Mobile Devices Versus Watching TV, 2019
Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. People are unlikely to be away from their smartphone devices for more than half an hour, and they check them constantly again. If there’s anything that better illustrates the increasing popularity of mobile devices, it’s that …