Researches
Back-to-School Consumer Pulse, June 2016 | Rubicon Project
July is the time for marketers, parents and students to set their attention on back to school. But back-to-school (BTS/B2S) shoppers generally start thinking about what they need in June and stretch out the buying process until mid-August or later. Here are some key findings talks about consumer trends for 2016-17 BTS season: 37% of …