Indicators
The Primary Objectives for a Marketing Data Dashboard Strategy to Achieve, 2019
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. Marketing dashboards should reflect businesses priorities and role in the department. Many platforms allow users to customize dashboards …
Guides
6 Best Practices for Creating Effective Dashboards | Tableau Software
Dashboards are an effective tool for distilling data into actionable insights. Well-planned dashboards can align your organization’s efforts, speed up decision-making, track performance outcomes and increase ROI. In order to see, understand the complete picture and make fast & data-driven decisions, you’ll need to build dashboards that can show you what’s really happening across many …