Articles
How Website Design Affects User Engagement and Conversion Rates?
The usual first impression of a business is the website. An attractively designed website is intended to engage visitors and encourage them to take some action. In contrast, a bad site does the opposite. But how does website design affect how visitors interact with a business and the conversion rate? Here are points to consider. …
Indicators
Video Content Distribution Channels Used by Businesses in 2018
Video is a powerful medium that allows companies/brands to make a human connection and tell their company/brand story in a format that is easily accessible to their audience, and tells customers who they are and how they can help them. It is an undeniable fact that people of all ages like to watch videos. Videos …
Indicators
How Manufacturing Marketers Changed Their Use of Content Types/Formats in 2019
Reaching targeted audiences starts with identifying clear goals. Without objectives marketers not be able to measure their success, and will not be able to refine their manufacturing marketing strategy as it evolves. Content marketing is one of the best tactics used by marketers in-order of targeting and grabbing their targeted audience attention. Each content type …