Tag: Video Platforms

YouTube is rolling out a new homepage format. The new format will include bigger thumbnails, a move that frustrated people when the company first tested the new design earlier this year in August. However, we should keep in mind that the update is only available for the Desktop and Tablet apps. This means that you …

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing …

YouTube appears to have stepped up its efforts to clean up inappropriate content on the platform. YouTube CEO Susan Wojcicki wrote a blog post in which she reiterated the Google-owned video site’s goal of preserving openness through responsibility. She wrote “Over the past several years, we’ve redoubled our efforts to live up to our responsibility …

Video is a powerful medium that allows companies/brands to make a human connection and tell their company/brand story in a format that is easily accessible to their audience, and tells customers who they are and how they can help them. It is an undeniable fact that people of all ages like to watch videos. Videos …

The expanding role of video is forcing businesses to rethink how they empower digital marketing, content marketing, social media, email marketing, demand generation, customer marketing, and sales enablement teams to source and/or create video at greater scale. As a result, marketers will increase their investments with video production agencies and service providers with many also …

Two-thirds of Internet users in Egypt, KSA & UAE were asked to think of brands of online or mobile video platforms for renting or downloading or streaming TV shows and movies were unable to think of any brand. The third which was able to cite a brand have mentioned that YouTube (73%), Shahid (65%) and Google …

Video platforms are favored by 59% of all respondents, who include agencies and marketers. Social platforms such as Facebook, Snapchat, Twitter, etc. are most important for marketers to use in their campaigns with a rate of 65%, followed by video platforms such as YouTube and Vevo with a rate of 55%. For agencies, the proportions …