Tag: Video Marketing

71% of internet users in Egypt, KSA, and UAE use smartphones to stream online video content, followed by desktops or laptops (57%), then tablets (23%). TV screen is increasingly used to watch streamed content either through a smart TV application or via a connected device to the TV.

Only 12% of total 78 marketing thought leaders surveyed consider their organizations to be very effective at video marketing. They are followed by a rate of 32% consider it as effective and 19% are somewhat effective.

59% of successful video marketers rely on video placement targeting. Placement targeting or using particular videos or channels on YouTube is the most effective way to target the right customers. Placement targeting is the most precise way to target the right customer, with the right message, at the right time on YouTube. This indicator based …

Most of the 78 marketing thought leaders – globally- surveyed reported that using both YouTube (96%) and Facebook (93%) are the most preferred platforms for video marketing. They also reported that they’ve reached over 85% of the total market through these two social video platforms.

Video platforms are favored by 59% of all respondents, who include agencies and marketers. Social platforms such as Facebook, Snapchat, Twitter, etc. are most important for marketers to use in their campaigns with a rate of 65%, followed by video platforms such as YouTube and Vevo with a rate of 55%. For agencies, the proportions …