Researches
Video in Business Benchmark, 2019 Report | Vidyard
Video Is an Incredibly Powerful Medium for Businesses: Video is becoming a fundamental part of any content marketing strategy, distractions are everywhere, especially on the Internet. So when you succeed in getting a customer to your website, it’s vitally important that you keep them there. Video is highly effective in getting visitors to stick around, …
Guides
Video for Social, Part 1: How to Create Videos That Engage Consistently & Convert Constantly | Wpromote
More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to eMarketer, the US social network video ad spending is projected to reach $9.82B in 2019. Half of marketers are planning to increase their budget in digital video. It is worth to be mentioned that, …
Case Study
Raise Awareness on New Products with Instagram Video Ads | L’Oréal Case Study
Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos. …
Indicators
The Most Preferred Devices for Watching Videos in 2019
The expanding role of video is forcing businesses to rethink how they empower digital marketing, content marketing, social media, email marketing, demand generation, customer marketing, and sales enablement teams to source and/or create video at greater scale. As a result, marketers will increase their investments with video production agencies and service providers with many also …
Indicators
Preferred Methods of Learning About New Products & Services, 2019
While video seemed like the answer to overcoming content overload and capturing audience attention, the competition for creating high-quality, engaging and compelling videos is growing. It is more critical than ever to make sure that these videos are a strategic and thoughtful piece of the overall content marketing mix. The products and services demos and …
Indicators
23% of Organizations Spent $501K+ on Video Marketing in 2016 | Brite Content
The highest rate of respondents (23%) showed that their organizations spend more than $501K on video marketing in 2016, while 22% of respondents don’t know about the real amount. It worth to be mentioned that, 70% of marketers surveyed spent from 1% up to 10% of their marketing budget on digital video. This indicator based …
Indicators
Keywords & Interests Are the Most Targeting Tactics Used on YouTube, 2016 | Brite Content
In terms of digital video marketing, marketers rely basically on keywords (73%), interests (67%) and geographic/demographic (64%) features as their top used targeting tactics on YouTube. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500.
Indicators
YouTube Tops the Most Used Platforms for Digital Video Marketing, 2016 | Brite Content
Among the 78 marketing thought leaders surveyed, the majority of them assume Youtube as the most used platform for digital video marketing followed by Facebook, while Snapchat ranks the last place in this measure.