While video seemed like the answer to overcoming content overload and capturing audience attention, the competition for creating high-quality, engaging and compelling videos is growing. It is more critical than ever to make sure that these videos are a strategic and thoughtful piece of the overall content marketing mix. The products and services demos and …
59% of successful video marketers rely on video placement targeting. Placement targeting or using particular videos or channels on YouTube is the most effective way to target the right customers. Placement targeting is the most precise way to target the right customer, with the right message, at the right time on YouTube. This indicator based …
Most of the 78 marketing thought leaders – globally- surveyed reported that using both YouTube (96%) and Facebook (93%) are the most preferred platforms for video marketing. They also reported that they’ve reached over 85% of the total market through these two social video platforms.