Amidst the rise of AI, fostering human connections is paramount. Video, known for its emotional resonance, is favored by B2B marketers. However, despite its growing importance, only a small fraction harness its full potential. CMI’s research unveils insights into video and visual storytelling trends, shedding light on the challenges and opportunities faced by marketers. Explore …
YouTube is rolling out a new homepage format. The new format will include bigger thumbnails, a move that frustrated people when the company first tested the new design earlier this year in August. However, we should keep in mind that the update is only available for the Desktop and Tablet apps. This means that you …
Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …
Video is a powerful medium that allows companies/brands to make a human connection and tell their company/brand story in a format that is easily accessible to their audience, and tells customers who they are and how they can help them. It is an undeniable fact that people of all ages like to watch videos. Videos …
54% of the general population in the US have watched a short-form video in the 3 months previous the survey. Plus 41% have purchased digital videos in 2017. But how can Americans discover the new in digital video content? The vast majority of the general population surveyed in the US (60%) said that they discover …