Guides
Content Marketing Checklist – 25 Things that You Really Should Try in 2019 | SEMrush
Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …
News
Facebook Uses Surveys to Personalize News Feeds
Facebook has always developed methods to determine who people might want to hear from on their News Feeds, based on signals like how often they interact with a given friend, how many mutual friends they have and whether they mark someone as a close friend. Now, Facebook has begun surveying people to ask them to …
Indicators
Customer Persona is The Most Used Technique That Improves The Customer Journey With a Rate of 53, 2018 | Smart Insights
The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific …