Tag: User Experience

YouTube appears to have stepped up its efforts to clean up inappropriate content on the platform. YouTube CEO Susan Wojcicki wrote a blog post in which she reiterated the Google-owned video site’s goal of preserving openness through responsibility. She wrote “Over the past several years, we’ve redoubled our efforts to live up to our responsibility …

Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …

Facebook has always developed methods to determine who people might want to hear from on their News Feeds, based on signals like how often they interact with a given friend, how many mutual friends they have and whether they mark someone as a close friend. Now, Facebook has begun surveying people to ask them to …

The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific …