Tag: USA

Do you know how much are marketing departments in the US spending on marketing training—and what do they get out of it? A recent study conducted by CXL revealed that the average company spends $994 per employee on training each year, with 61.9% spend $500 or less and nearly 1 in 5 spends nothing at …

Gen Z is the individuals born from 1997 to 2012. They’re considered to be the “next generation” for online shopping in general and for grocery shopping in particular, with over eight in ten of Gen Z in the US shopping for groceries. In this report, Field Agent dug deeper into the attitudes and behaviors of …

This study is a part of AudienceProject Insights 2019. The study investigates the state of traditional TV, online video and streaming in the US, UK, Germany, Denmark, Sweden, Norway, and Finland. The study revealed that Netflix keeps strengthening its position as the go-to platform to catch up with the latest series and movies. In all …

Gaming has long played a prominent role in entertainment both online-and-offline, and gaming communities have expanded significantly. Gaming has now become so mainstream, with 86% of internet users worldwide said they have gamed on at least one device within the past month – going up to 92% among 16-24s. This extensive growth has been driven …

Shoppers in the US spend billions on fertilizer, lawn mowers, weed-killer, and all the other kit necessary to create and maintain a beautiful yard/garden. Lawn and garden season is about to bloom. Soon, U.S. gardens will be full of sweet-smelling flowers; yards will be full of green and fresh grass. In turn. lawn and garden …

Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …

For many couples, Valentine’s Day is an important date to celebrate their love by taking a romantic trip, going out for a romantic meal or exchanging special gifts. For others, it’s an expensive and hollow annoyance. For retailers and marketers, Valentine’s Day is the first major sales date of the year. Criteo delved into its …

Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of …