Tag: USA

The number of online shoppers is increasing rapidly year-over-year. In 2016, 79% of Americans reported that they made purchases online, with 15% do so on a weekly basis. Read the below and find out more about online shopping and e-commerce in the US in 2016: Americans under 60 years old are more likely to shop …

North America played a leading role in the development of mobile commerce and social platforms and similarly has been a driver of innovation in emerging technologies such as blockchain and the potential disruptive power of Fintech. North America also is one of the most mature mobile markets, with high rates of subscriber penetration, mobile broadband …

Digital marketing now is being an integral part of any successful business, but there is a persistent and growing global skills gap that is threatening to undermine future organizational growth. So, organizations have to improve their digital marketing techniques as effective digital strategies which improve job creation and competence between employers to find digitally skilled …

Not a few percentages of online shoppers who depend mainly on mobile phones to make their shopping experience easier (and cheaper). Results showed that people use their phones for shopping to browse products and find discounts and deals. Read the below points and find out more about how people shop on their phones: Roughly 6 …

Using mobile devices has changed the way people treat the world around them. A sample of 11,964 opt-in Google users in the US was surveyed to identify how people use devices to enable marketers to be useful for their customers choosing the moments that matter. Device Usage in an Average Day The smartphone is the …

Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …

E-commerce is a growing phenomenon. 57% of respondents surveyed say they purchased from an e-tailer outside their country’s border in the past six months. The major insights of online purchasing across the globe: The majority of consumers says they conducted research online prior to buying regardless of whether the purchase was in-store or online. The …

Studying Mom’s life is very important for marketers. 83% of new moms are Millennials with an average age 25.8 of a first-time mom in the US, and around the world, almost 8 in every 10 births are to millennials with over 100 million globally each year. That makes IAB and BabyCenter pay attention to moms …