Tag: US Dads

While the importance of the holiday seasons in the United States has stayed consistent, almost everything else has changed… The way US people shop; The way they get gift ideas; How to best reach them with marketing and advertising; All of this is changing rapidly, making seasoned holiday marketers reevaluate their holiday marketing strategies. To …

Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …